One of the main ways both buyers and the Twenty20 Editors find photos on Twenty20 is by searching different keywords so we are going to help you learn how to Keyword Like A Pro!
You might be thinking, “Great, I’ll just add a lot of keywords to my photos so they will be found!” This is not necessarily true. While it’s tempting to add every possible keyword to your photo, the keywords that are actually the most valuable are the ones that are most relevant to your photo. Why? Because buyers are more likely to license your photo if it is relevant to what they are searching. When in doubt, ask yourself, “If I were searching for photos and wanted to find this exact photo, what keywords would I search for?”
Along with guiding questions, the Twenty20 Editors put together a few examples to explain good vs. bad keywords:
What is the main focus of the photo?
In this example, the focus of the photo is a cheerful woman smiling. While she may be your sister, cousin, mother, or best friend, it is not necessary to keyword her as such because the focus is on her action and expression.
Good Keywords: woman, smile, happy, colorful, fashion, style, african american
Bad Keywords: friend, sister, mouth, hands, building, door, art, wcw
In this example, the focus of the photo is the relationship between child and father, meaning it is appropriate to keyword it as such. However, their actions are still important to keyword because it describes what is happening in the photo.
Good Keywords: tickle, playing, silly, dad, father, parent, son, child, kid, boy, toddler, childhood, parenthood, family, nervous, roughhouse
Bad Keywords: people, arms, love, pillow, tshirt, baby, lighting
What is happening in the photo?
In this example, the men are the focus of the photo BUT the fact that they are running is equally as important. When there is an obvious action that explains what is happening in the photo, it is important to keyword that action in addition to the main subject.
Good Keywords: running, track, men, sports, exercise, track field, health, fitness
Bad Keywords: backpack, people, field, sweat, headband, water bottle
What is the theme, tone, or overall message of the photo?
In this example, the focus of the photo is a beautiful landscape in famous location, Yosemite. Since there is no activity happening in the photo, it is important to note the general feeling you get while looking at this photo. In this case, the tone of the photo is very tranquil so adding the keyword ‘tranquility’ would be appropriate.
Good Keywords: yosemite, landscape, nature, forest, mountains, sunlight, tranquility
Bad Keywords: rocks, walking path, favorite spot, happy place, beautyisallaround
Here are some other examples:
Good Keywords: french bulldog, frenchie, dog, puppy, pet, cute
Bad Keywords: baby, newborn, dawg, floor, eyes, nose, canon, photography, mr.snugglesworth, los angeles, dogsofinstagram
Good Keywords: work, desk, desk job, cubicle, typing, computer, office, office space, job, woman
Bad Keywords: staring, bored, binders, notebooks, inside, plant, hair, san diego, almosttheweekend
Now that you are a keyword pro, you can make sure your images are easy to find!
How do I add or edit keywords on my photo? Find out here.