Did you know that Challenges are the best way to get your photos discovered and purchased? This is because Challenges are based on customer demand. When a customer requests certain types of photos, a Challenge is created to help the Editorial Team and the customer discover the best photos of a certain topic. At the end of a Challenge, all entries in the Top 20% are automatically added to a corresponding Collection that is then featured to interested customers.
Read the Creative Brief & Check the Photo Requirements
In order to help you sell more photos, each Challenge has a Creative Brief with photo requirements to communicate exactly what customers need. You may have different interpretations and ideas about what to enter in a Challenge so the Creative Brief includes certain photo requirements to help steer you in the right direction. Photos that follow the Brief are more likely to be purchased. Setting you up for success in the most fair way possible is important, which is why entries that do not follow the Creative Brief will be removed from the Challenge. If the customer can’t find the photos they need, they won’t purchase any photos and you will make fewer sales. (And if the Creative Brief isn’t clear, send us an email at firstname.lastname@example.org).
Example: In the most recent “People Using Laptops & Computers” Challenge, one of the photo requirements stated that your entry must include at least one person or human element. Below are 3 photos taken by Twenty20 Insider Justin Helmick (@howwls). Although they are all great photos, they are not all great entries for this Challenge. See why:
Enter Different Photos in Recurring Challenges
Submitting the same photo to recurring Challenges may be causing you to lose out on photo sales. You might have noticed that many of the Challenge topics are repeated every month; that is because those topics are constantly in high demand. Entering a new or different photo in recurring Challenges is the best way to get another chance at selling! For example: If your photo has already been collected into the “Young Mothers” Collection, it is best to enter a different photo in a Challenge about young mothers. The more of your photos that are in the “Young Mothers” Collection, the more chances you have to make a sale.
If you read our last post about 2 Ways to Get Your Photos Purchased, then you already know that the most successful photographers use Challenges as inspiration for what to shoot on an ongoing basis. Whenever you snap photos for a Challenge, enter your best one and then upload the other photos from your shoot (and add keywords, of course). That way, you can enter a different photo next time the Challenge runs. Or if the photo editors like your entry, they might check your gallery for other awesome photos to add to Collections. Either way, uploading new content for Challenges each week significantly increases your chances of selling more photos!
Customers want to see fresh, new content every month. Challenges clarify what type of content they want. More happy customers on Twenty20 means a wider range of buyers and more money in your pocket over time. So, who’s ready to enter a new Challenge?