We are excited to announce today that Instacanvas is taking a big step in our evolution as a creative community. Today we are changing our name from Instacanvas to Twenty20. From today forward, our site will be accessible at twenty20.com, and all artist galleries will be located at twenty20.com/artistname.
The Journey From Instacanvas to Twenty20
Over the past year and a half, we’ve been deeply touched by the level of support and passion that you, our community of users, have brought to Instacanvas. We know that many of you have built a personal attachment to the name Instacanvas in the same way that we have. Instacanvas is our baby, and renaming your baby is never easy. We hope that as we explain the reasons for this change and the thoughts behind the new name, you’ll be as excited as we are for what’s ahead!
When we launched Instacanvas, we really had no idea what a massive movement this would become. The first version of the site was built in an afternoon, and we didn’t know that thousands of you would sign up in the first few weeks (and hundreds of thousands soon thereafter!) What began as a fun idea to let Instagram users sell their photos turned into a massive global community of artistic creators and a movement to help surface the most interesting artwork and photography of this generation. We wanted a name worthy of this incredible mission.
How We Arrived at Twenty20
We went through hundreds of names to find a name that would be worthy of our community, worthy of your personal gallery URL, and worthy of the ambitious future ahead of us. We are extremely excited to share with you our (and your!) new name.
We believe your photos and galleries deserve to be elevated above the noise of social media and put into focus in their own platform for the world to discover and experience. Therefore, a brand that conveyed focus, precision, and clarity of vision was for us the obvious choice.
We also wanted a brand and domain that gave you a great personalized URL for your photography and artwork. We know that you, like us, view your work as an extension of yourself and a window into your world.
Finally, we wanted a brand that conveyed simplicity, modernity, and fun.
We believe Twenty20 is just that.
The Road Ahead at Twenty20
We are working on some incredible things, and the months ahead will be an epic time for the Twenty20 community. We believe each of you deserve a beautiful platform to show off your craft. We won’t rest until your work is experienced by the world. Expect great things from us. We believe you deserve no less.
Lately we’ve been working very long days to bring some exciting new features and experiences to you. We are working on even more effective ways to get your photos in front of more people, better ways to help would-be buyers connect with the right images, a more elegant and addictive mobile experience, and much more. For those of you that have been with us since the beginning, thanks for your passion and patience! It has been quite a ride, and we are just getting started.
Team Twenty20 on a recent late night coding binge!
We thought it would be fun to include a brief visual history of Instacanvas / Twenty20 below. Enjoy!
What do you think about the new brand? We’d love to hear your thoughts below!
Have a great day!
Co-founder / CEO